social media

Social Media Promoting Teen Drinking

“Public-health professionals have a new force to contend with in their battle against the bottle: social-networking sites (SNS). Writing in a recent issue of Critical Public Heath, researchers from New Zealand consider the extensive, and not entirely positive, impact SNS may have on their efforts to encourage more responsible youth drinking (McCreanor et al., 2013). The authors argue that although SNS users benefit from creating and sharing content, the sites are “quintessentially commercial platforms” which provide entirely new vehicles for alcohol marketing. The very characteristics that make SNS popular — blurring boundaries between public and private spaces, acting as extensions of face-to-face relationships and being regularly viewed and updated — also contribute to their commercial potential by bringing alcohol producers and consumers closer together.” Learn more.

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